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How we work

  1. 01 / 05 · Strategy

    We start with strategy

    We begin every project by getting to know the brand, its audience and its goal. On that basis we build a strategy and choose the formats, the creators and a partnership model that fits the campaign.

    GOAL · STRATEGY · CONCEPT · KPI

  2. 02 / 05 · Selection

    We choose, we don’t guess

    Reach isn’t everything. We analyse the audience, the content, credibility, aesthetics and how well the creator fits the brand. Every recommendation follows from specific assumptions and has its reasons.

    RESEARCH · CASTING · VETTING · BRAND FIT

  3. 03 / 05 · Delivery

    We run it from A to Z

    We take responsibility for the whole process – from contacting and negotiating with creators, through contracts, briefs and logistics, to coordinating the content, publication and checking the delivery.

    NEGOTIATION · CONTRACTS · BRIEF · CONTENT · PUBLICATION

  4. 04 / 05 · Analysis

    Publication is not the end

    We analyse campaign results and turn the data into specific conclusions. We show what worked, what is worth changing and how to use what we learned in the next projects.

    REPORT · ANALYSIS · INSIGHTS · RECOMMENDATIONS

  5. 05 / 05 · 2026 - They trusted us

    • 55+ Campaigns.
    • 250+ Creators.
    • 1500+ pieces of content.

    Since the start of 2026

    Scale gives us experience, and a proven process lets us keep the quality at every stage. From single activations to long-term programmes, we run every campaign end to end: from strategy and choosing creators, through delivery, to results analysis, insights and recommendations.

    STRATEGY · SELECTION · DELIVERY · ANALYSIS

Influencer marketing
as a system.

We build solutions that are scalable and predictable — ones that can be optimised, developed and integrated with other marketing activities. That way influencer marketing stops being an “add-on to the campaign” and becomes a real business tool.

Creators, channels, Performance: how content flowsContent source: Creators. The content goes out to the channels: Social media, Paid media, Public relations, SEO. Every channel leads to Performance, which measures the effect; the insights flow back into the next content.CONTENT × DISTRIBUTION × RESULTS01 / SOURCECreatorsAuthentic content02 / CHANNEL INTEGRATIONSocial mediaPaid mediaPublic relationsSEO03 / RESULTSPerformanceMeasure. Learn. Scale.Creators, channels, Performance: how content flowsContent source: Creators. The content goes out to the channels: Social media, Paid media, Public relations, SEO. Every channel leads to Performance, which measures the effect; the insights flow back into the next content.CONTENT × DISTRIBUTION × RESULTS01 / SOURCECreatorsAuthentic content02 / CHANNELSSocial mediaPaid mediaPublic relationsSEO03 / RESULTSPerformanceMeasure. Learn. Scale.

We often work alongside other channels, such as social media, paid media, public relations and SEO. We combine organic work with performance, brand communication with sales activity, content with distribution. That way creators don’t work in a silo but inside a real system for the brand’s growth.

This approach lets us design work that is consistent, measurable and long-term — from a customer’s first contact with the brand to a lasting, good relationship between them.

Paulina Soboń
Instagram: 502,000 followers. TikTok: 1,800,000 followers. Folks data, read on 2026-09-11.
Glencu
Instagram: 195,000 followers. TikTok: 534,000 followers. YouTube: 744,000 followers. Folks data, read on 2026-09-11.
msmadeleine_
Instagram: 147,000 followers. TikTok: 464,000 followers. Folks data, read on 2026-09-11.
Einar Krawczyk
Instagram: 175,000 followers. Folks data, read on 2026-09-11.
Carolina La Rosa
Instagram: 133,000 followers. TikTok: 1,000,000 followers. Folks data, read on 2026-09-11.
Wrocławskie Podróże Kulinarne
Instagram: 196,000 followers. TikTok: 87,000 followers. YouTube: 19,000 followers. Folks data, read on 2026-09-11.
Justyna Dragan
Instagram: 72,000 followers. Folks data, read on 2026-09-11.
Sylwia Przybysz
Instagram: 1,900,000 followers. TikTok: 761,000 followers. Folks data, read on 2026-09-11.
cypriano_italiano
Instagram: 88,400 followers. TikTok: 1,100,000 followers. Folks data, read on 2026-09-11.
Nadjowa
Instagram: 609,000 followers. YouTube: 21,000 followers. Folks data, read on 2026-09-11.
Pasofix
Instagram: 422,000 followers. TikTok: 1,800,000 followers. Folks data, read on 2026-09-11.
Bladii
Instagram: 135,000 followers. TikTok: 155,000 followers. YouTube: 953,000 followers. Folks data, read on 2026-09-11.
Zdrowostki
Instagram: 203,000 followers. TikTok: 6,000 followers. Folks data, read on 2026-09-11.
Eliksirki
Instagram: 180,000 followers. TikTok: 646,000 followers. YouTube: 235,000 followers. Folks data, read on 2026-09-11.
Gabi i Maciek
TikTok: 650,000 followers. Folks data, read on 2026-09-11.
Victoria Czajkowska
Instagram: 97,200 followers. TikTok: 25,000 followers. Folks data, read on 2026-09-11.
All creators