From creatorsto results.

For Burger King we ran influencer marketing that supported product launches and the brand’s social media communication. We were responsible for activation concepts, choosing creators, coordinating partnerships and creating occasions for natural content around the brand.

Baby Burgers

We supported the Baby Burgers launch with an activation that joined the brand’s own communication with the creators’. One part of it was a dedicated event where influencers got to know the new product and made their own content. It was planned so that interest in the launch grew from the teaser, through the product reveal, to the creators’ posts and further amplification.

For iRobot we run ongoing influencer marketing, working with 8–15 creators a month across different categories and audiences. We are responsible for choosing profiles, coordinating partnerships and preparing communication guidelines that reach different groups of the brand’s potential customers.

We focus on engaging, varied content that shows iRobot devices in everyday use. The creators present not only the product itself but also its capabilities, features and uses, so viewers get to know the device better and see how it fits their everyday needs.

For Laurastar we ran influencer marketing focused on positioning premium products the right way. We chose creators whose image, style of communication and audience were consistent with the brand’s character and let its products be shown in the right setting.

We focused on work that combines aesthetics, quality and a natural presentation of the product. The devices appeared in carefully prepared lifestyle content that showed both their design and their everyday use, while keeping the premium character of the communication.

For Suunto we run ongoing influencer marketing built on partnerships with creators from sport and active lifestyles. Every month we coordinate 10 to 20 projects, handling the choice of profiles, negotiations, partnership coordination and communication guidelines.

Suunto products appear in the creators’ natural environment – during training, race preparation and everyday activity. Instead of a classic product presentation, we show specific features of the watches in situations where they genuinely matter to the user.