LAST Christ… CHANCE? Help your brand spread its wings during the Christmas rush!
Feel like you need to change something? Want to make your products more popular, but don’t know how to run an effective advertising campaign with influencers? The run-up to Christmas is the perfect time to promote your brand effectively! Well-planned social media marketing will make Santa notice and appreciate your products in particular – choosing them from the sea of competitors on the shop…
Why is a goose more popular than you?
The media buzz around Pipek the gander (a TikTok celebrity) grew at a dizzying pace. The unusual pet has earned plush likenesses which, like the holiest of icons, have displaced the seemingly well-established popularity of the Ustka seals and the undeniable charm of the Zakopane lambs. Today we see the fascination with TikTok star Pipa everywhere – we no longer need to head to Krupówki or stroll along…
YouTube – how is the platform changing? The shift to shorter formats (YT Shorts)
2022 was the year of video content. TikTok’s rapidly growing popularity sent other social platforms searching for solutions to match the success of the TikTok app. The first online service that had for years been offering video content and drawing audiences with it was YouTube. Yet the growing need to shorten, cut off, condense and even compress published content firmly shifted online audiences’ interest towards…
The most important changes in apps
Social media apps won’t lose their cult status in the virtual world any time soon. The followers of the icons of modern advertising (such as Instagram, TikTok, Facebook, YouTube…) form an ever-growing and increasingly diverse community, which brings to mind outstanding advertising results. It might seem that in the boundless web of virtual connections there will always be room for another app, system,…
How do you build relationships with influencers?
A successful collaboration always rests on mutual respect. To succeed, you need more than just skills matched to expectations and needs, or broad capabilities. It is sensitivity to the other person that can prove to be the source of a valuable influencer–brand collaboration. A creator will always be subject to judgement. The key here is trying to understand their work and the subjective nature of how it is assessed…
The 5 most common mistakes in influencer marketing
Online marketing has to keep adapting to a new media reality. The particular form of advertising that involves influencers should therefore meet the ever newer, more sophisticated and more complex needs of the online community. Influencer marketing, as one of the most effective forms of marketing, can bring huge gains in sales and brand image, but, like any advertising message, it also carries…
How do you find good influencers on a limited budget?
In influencer marketing there is a common belief that if we don’t have a six-figure budget for activating creators, we won’t succeed – that is not true. While we should certainly plan to invest some money in creating an influencer-led social media campaign, it is still possible to achieve your goals on a small, tight budget – so how do you find good…
What is an influencer marketing strategy?
Recent years have seen a shift in recommendation-based marketing. Sometimes influencers, as people of influence, become celebrities in their own right. This happens because of their growing fame and authority online. On the other hand, traditional celebrities are embracing a more authentic, imperfect version of themselves, which they show online ever more boldly. Brands have come to accept…
Micro and macro influencers on Instagram
You will not find two identical people in the world, nor two identical influencers. Every creator has their own way of building an online image and holding a dialogue with their followers. Which is just as well, because depending on brands’ advertising needs and the specifics of their products, expectations of influencers are remarkably varied. At this point in the development of influencer marketing, every company and…
How do you start working with influencers?
Influencer marketing is practically an inseparable part of modern advertising. Somewhat older marketing traditions, practised for years, are coming back to us once again in a new, modified form – this time set in virtual space. The secrets of advertising collaborations involving particular people (often celebrities) were appreciated long ago. Today, influencer marketing is gaining ever greater importance online,…
How do you become an influencer?
The influencer marketing industry offers huge opportunities – both for creators and for companies that want to advertise their products effectively. The influencer profession isn’t losing popularity, and the market will always have room for more creators with a unique creative style. With billions, millions, thousands or sometimes even just hundreds of people following a profile on…
What does an influencer’s job look like?
Seen from the outside, above all, it looks like a dream job! The world created by influencers looks more like an everyday American dream than grey reality. Do influencers really lead a fairy-tale life? Do they earn a fortune and, apart from posting photos online, simply lie on the shore of a tropical island, sunbathing all day long? Or do they work 24 hours a day,…
What is YouTube?
YouTube is a unique case of a platform that favours the popularisation of long-form content – in the context of how other flagship social platforms have developed. It is a place where the longest published video runs to almost 600 hours – a place where you can listen to an archive concert from the 1950s, learn how to crack open a coconut, watch a tutorial on cooking a steak in 5 minutes, take part in…
What is TikTok?
You can take it or leave it – or lose yourself in it completely. The TikTok community fills an energising space that can truly mesmerise its audience. A rich web of short, dynamic videos entwines and draws in an ever-wider circle of creators (influencers among them) and curious eyes. TikTok has its own trends, rhythms and moods, but above all it also has enormous influence…
What is Instagram?
Unflagging popularity, billions of photos and no fewer users… we are talking about Instagram – Insta, or simply IG. Designed with mobile devices in mind, it quickly won the hearts of a wide range of people, including many influencers. It is an ideal advertising platform in almost every field. The picture tells the truth Instagram is one of the most popular social platforms,…
Which platforms should you work with influencers on?
Influencer marketing remains, as ever, one of the most promising forms of online marketing. As a broad concept, it encompasses not only a wide range of creators and advertisers, but also collaboration platforms, each with its own distinct character. Choosing them when planning and launching an influencer marketing campaign is just as important as choosing the right influencer – the brand’s temporary representative. Virtual territories of collaboration…
How much does influencer advertising cost?
An influencer’s price list is remarkably fluid and depends on a great many variables. It is hard to pin down, systematise and fix the cost of influencer marketing at a specific amount. Everything depends on the influencer’s image and on the package of specific advertising activities they deliver. Price ranges for working with influencers start at a few dozen zloty and end… well, essentially nowhere.
Who is an influencer?
Influencer marketing could neither exist nor have come into being without the most important protagonist of the whole undertaking – the influencer of the title. Here the influencer is a creator and a speaker, an unquestionable authority and role model; they set trends, inspire, motivate and… through all of this exert a strong influence on the behaviour of their micro or macro community. But can you get to know their true nature? What is an influencer needed for? What…
